Where to Buy F1 Merch in Austin 2026: Pop-Ups, Fan Zones and Team Gear

You don't need a COTA ticket to shop F1 week in Austin. Lando Norris is opening his own pop-up, two teams have fan zones on Congress Ave, and brands are dropping Austin-only pieces all week. Here's where to buy F1 merch in Austin from Oct 19 to 25, with hours and addresses.

Want all of race week in one place? Our free F1 week guide has every fan zone, pop-up, watch party and after-party, day by day, in one PDF made for your phone.

The F1 Hub on South Congress

F1's official merch store is back on South Congress for race week, with gear from every team in one place. It opens a full week before the race, so it's the easiest stop if you want team gear without the crowds.

Lando's LN4 Original Service Dept.

The biggest merch stop of the week. Lando Norris is bringing his LN4 pop-up to Austin with exclusive merch and activations. Expect a line on Thursday and Friday, so go early or try Wednesday afternoon when it opens.

Quadrant Austin Pop-Up

Quadrant's Austin pop-up is open six days on Congress Ave, with its regular pieces plus Austin exclusives you won't find online. It's a short walk from both team fan zones, so it's easy to do all three in one afternoon.

Enchanté x Ford Racing at Distribution Hall

Enchanté and Ford Racing are running a shop and a racing den on E 4th St from Thursday to Sunday. Shop the collab, then try the sims or grab a flash tattoo next door.

Team Fan Zones on Congress Ave

Both team fan zones are free, and both sell gear. Williams has Austin merch and a Marvel comic drop. Tip: do the badge hunt in the Williams app while you're there and you'll unlock 10% off merch. Mercedes has official team gear at its fan hub a few blocks south.

• Williams F1 Fan Zone — 800 Congress Ave. Mon Oct 19 to Sat Oct 24, 11am to 7pm Mon to Wed, 10am to 7pm Thu to Sat. Free, register in the Williams app.
• Mercedes F1 Fan Hub — 400 Congress Ave. Thu Oct 22 to Sun Oct 25, noon to 8:30pm Thu and Fri, 1:30pm to 9pm Sat, 10:30am to 7pm Sun. Free. Official Mercedes team gear.

Merch at the Free Events

A few of the week's free events have limited merch too. Get there early, because event drops tend to sell out the first day.

• Red Bull Austin Race Nights — Rivière Austin at Big Texas, 1501 E 7th St. Thu Oct 22 to Sun Oct 25, 4pm to 10pm. Exclusive merch made with Ford Racing.
• Duracell Power Paddock — Brazos Hall, 204 E 4th St. Wed Oct 21, noon to 8pm. Limited-edition merch, plus an Alex Albon Q&A.
• Esses Bazaar ATX — Inn Cahoots, 1221 E 6th St. Thu Oct 22 from 3pm, free with RSVP. Western wear and vintage vendors, not team gear, but the best spot for a race-week outfit.

Lando's pop-up is the one with the line. Go Wednesday afternoon or right at 9am Thursday.

At the Track and Online

If you have a race ticket, the official team stores are inside COTA all weekend. You'll need a ticket to get to them. For anything you miss in town, the official F1 Store online carries every team's current gear, though popular jackets sell out during race season.

Heading out for race week? Get the free F1 week guide with every pop-up, fan zone and party in one place.

Cover photo: Mark König / Unsplash.